Johnson & Johnson Pacific (NZ) Ltd "I would like to confirm how happy I have been with the results of our recent promotion. The concept of free dental check up’s (created by The Leapfrog Group) was an innovative solution to help provide cut through in a very competitive market place.
The promotion ran on our Listerine Mouthwash range via a neck tag from Mid July to the end of August 2007. Combined with off-location promotions in all major supermarkets nationwide, the offer of Free Dental Check Ups lifted our base line sales by 20%. A continued rise after the promotion is indicating repeat purchase. Reports have demonstrated that the sales lift has been due to a switch of brands at point of purchase.
Thank you to The Leapfrog Group for their dedication to providing and delivering a truly unique, market leading promotion." Brand Manager, Johnson & Johnson Pacific (NZ) Ltd
Distinguished Vineyards “After a very successful sell-in to the retail trade we have achieved overall sales increases in the month of November of almost 50% over previous year, with outlets participating in ‘Fly Free’ achieving increases of over 300%! In addition, we have secured high profile support through metro press and catalogue advertising with key retailers.
Thank you for the support you have provided in the execution of the promotion, and we are looking forward to ongoing success through December.” Market and Brand Development Manager, Distinguished Vineyards.
Jack Links “I would like to take this opportunity to thank the Leapfrog Group for designing and implementing our national “Feed Your Wild Side” promotion.
The aim of the promotion was to drive trade support of our new BBQ Steak Bar variant whilst providing a strong drawcard for the Australian consumer to trial in the P & C channel. This promotion operated over a three month period, commencing in July 2006.
We at Jack Link’s were extremely pleased with the result and without divulging confidential sales information we are happy to give this reference and to state that the promotion was a success.
Thank you once again and we look forward to developing our relationship with the Leapfrog Group as a whole.” General Manager, Jack Link’s Australia
Lite n’ Easy “I would like to take this opportunity to thank the Leapfrog Group for designing and implementing our Lite n’ Easy Rewards Pack promotion which ran over four weeks in mid 2005.
As you know the aim of the promotion was to match or better the response rates of previous Lite n’ Easy direct mail campaigns.
We at Lite n’ Easy were extremely pleased with the results. The response rate was significantly higher than any previous campaign and the cost per response was greatly reduced.
Thank you once again and we look forward to developing our relationship with the Leapfrog Group as a whole.” National Marketing Manager, Lite n’ Easy
Lufthansa “The Leapfrog Group offered a low-risk, highly professional solution with a very innovative approach,” Manager Sales and Market Development, Lufthansa Airlines.
