Price alone is no longer enough of a reason for a customer to remain loyal. Customers strive to be understood and rewarded in a way which is relevant to them through targeted interaction.
Our totally configurable points engine SLAM (System for Loyalty Administration and Management) has the ability to run loyalty programs from 200 to 20 million consumers. Campaign Management functionality within SLAM can be used to extract and target those customers most likely to respond to a particular promotion, and then analyse the response, including any changes in purchasing behaviour.
As a result of being able to accurately measure their effectiveness, new and more targeted campaigns can be devised to improve the success rate and therefore the program's return on investment. Our systems allow this to happen, opening up the possibility of targeting different market initiatives at only those segments/members most likely to respond.
Download a copy of our Loyalty Software Solutions flyer
